I design experiences.
A media-agnostic experience designer and creative, thriving when building great user experiences which also meet business goals.
I use base cognitive and behavioral psychology knowledge, rather than applying general-purpose guidelines which derived from them - with data and user insights, this allows me to fine-tune design decisions based on the specificities of each project and target.
Combined with my wide experience of industries and platforms, I can tackle any kind of project, resulting in experiences that creates value and brings satisfaction to user and business alike.
When I'm not designing, I like to do aikido, tennis, bouldering and travel around the World.
Experience Designer
End-to end UX .
From user research to UI design.
Making products that people love.
what I do
Digital experiences
Tangible experiences
Public interactive installations
User research and insights
Data and analytics
Information architecture
Concept / wireframes
Prototyping
Ul design
Design Systems
Usability
Arduino and electronics
Platforms
Mobile
Web
App
AR
Touchscreen
Tangibles
Digital Strategist
As an in-house or external consultant,
I help big brands to realize their visions, in a customer-centric way.
what i do
Service Design / Customer blueprint
MVP & value proposition definition
Behavioral economics
Conversion optimization
Customer-centric marketing, advertising
City experience design
Corporate digital strategy
Domains
Retail
Education
Telcom Networks
Finance
Advertising
Aviation
Social Network
Fashion
Automotive
Robotics
Goverment
Medical
Luxury
Product Manager
Guiding teams for on-time launch.
Managing all the aspects of digital services.
How I work
Hybrid team:
Developers, business and designers as one team, co-located.
Agile (Scrum)
Early MVP releases:
Providing business value faster than one big bang release
Quick iterations & fast learning:
Adapt the service quickly to biz/user needs. Pivot early if needed. Low risk
Results up to triple-digit increase in conversion rates & user satisfaction.
UX SKILLS
RELATIVE PROFICIENCY BY PHASE OF PRODUCT DEVELOPMENT
ANALYTICS & USER RESEARCH
STRATEGY
SERVICE DESIGN
Proficient
BEHAVIORAL ECONOMICS
INFORMATION ARCHITECTURE
Expert
Expert
Expert
Expert
PROTOTYPING AND UI
Expert
VISUAL DESIGN
Experienced
PORTFOLIO
SOME OF MY LATEST WORK
The following first 6 examples are a sample of my work - one example for each type of project
Costumer web
Technical web
Conversion Growth
Gestural Interaction
Marketing
Public installation/app
ADDITIONAL RELEVANT PROJECTS
Experience
2017-2019
Reaktor
Lead UX Strategist
I'm helping cool brands to design the future, building end-to-end products in the Japanese and Global markets.
Reaktor is a digital design, strategy, and engineering firm based in New York, Helsinki, Tokyo, Amsterdam, and Dubai.
2015-2017
UX Lead, Product Manager
At the intersection of Design and Business, directly worked with AXA Japan/Global directors and CXOs.
15+ products, projects, 8 of which as owner and manager
AXA
2013-2015
KOYO Design Collective
Co-Founder, Freelance UX Consultant
Consulting at Ogilvy&Mather, NTTDocomo, Hakuhodo, Kiheitai
2012-2015
Keio University
PhD Course, Media Design
Urban UX Patterns: Seamless Interactions for the Future City
2012
Tibetan LHA
Volunteer
Taught IT fundamentals to Tibetan Monks in the Himalaya
2009-2012
YDreams
UX Designer, Creative, R&D
30+ Projects including Medical, Luxury, Robotics, Culture, Entertainment and Education.
Platforms: Augmented reality (2D & depth computer vision); tangible interactions; touchscreens; floor interactions; projections
2009 , 2011-2012
Lecturer
Taught Collective Intelligence, Electronics, 3D Modeling, Design・ MSc Syllabus
New University of Lisbon
2002 - 2009
BSc + MSc, Environmental Engineering
Taught Collective Intelligence, Electronics, 3D Modeling, Design・ MSc Syllabus